Apple counts on upscale shoppers to turn latest iPhone into hit
Posted: Sat Sep 17, 2022 5:25 am
https://financialpost.com/technology/ap ... e-into-hit
The latest iPhone is hitting stores Friday, and Apple Inc. is counting on well-heeled shoppers to make the device a hit during a year of roaring inflation and shaky technology spending.
The iPhone 14 lineup reserves the best features for the high-end Pro models costing at least US$1,000. And based on preorder data, the strategy is already working with consumers, who have turned the most expensive new iPhone into the most popular version.
The latest iPhone is hitting stores Friday, and Apple Inc. is counting on well-heeled shoppers to make the device a hit during a year of roaring inflation and shaky technology spending.
The iPhone 14 lineup reserves the best features for the high-end Pro models costing at least US$1,000. And based on preorder data, the strategy is already working with consumers, who have turned the most expensive new iPhone into the most popular version.